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PROJECT 5
UNILEVER AND CORNETTO
PROJECT
In my final year at University I worked alongside a live client, Unilever. The brief was for Cornetto to engage more with Gen Z and Millennials by creating an experience which is memorable and repeatable. Working in a group of 3 we came up with the concept of taking time to yourself and taking yourself away from a stressful environment to enjoy a snackable ice cream.
We mocked up a marketing poster, packaging and an event, they all contain the same design which was inspiration from the 70's colour palette of warm calming tones.
Event Interior
The event will have screens by the entrance where there will be a quiz so you can find out what ice cream you are and then you can make it yourself in the event.
There will be a set menu so that it is not stressful.
This event will be a fun, sociable and interactive event for all.
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