Lueur, this was my first year fragrance project where the brief was to create a perfume for a specific target audience - the choices were between Men Z, mothers or fathers. As a group we decided to choose mothers as we felt as though they were a forgotten about demographic and just lumped into being 'mumsy' and practical. 

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Our concept was to design two scents which women could wear when they were round the house/going to work and the other would be for themselves, so a night out or date night. The bottles would clip together magnetically so they could easily be put in clutches, cars or their everyday bag.